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Discover New Jersey

It's The Main Stay: A Tropical Haven Bar and Lounge in Asbury Park

If you're a fan of coastal vibes and Key West charm, It's The Main Stay is the place to be. Located on Cookman Ave, where Bonney Read once stood, this new Bar and Lounge is the brainchild of Chef James Avery, the culinary mastermind behind Bonney Read and The Black Swan Public House. Our recent visit left us enchanted by the coastal atmosphere and Havana vibes that define this exciting addition to Asbury Park's culinary and cocktail scene.


Relaxing lounge seating with tropical bamboo and rattan furniture at It's The Main Stay, Asbury Park.
Lounge Area

Coastal Ambiance In a Asbury Park

As you step inside, you're greeted by light wood flooring, white-washed brick walls, and a relaxed coastal atmosphere. The tables and seating, crafted from tropical bamboo and rattan, set the tone for a laid-back experience. Lounge-style seating with couches adds to the casual charm, making it a perfect spot for a leisurely bite or drink.


High-top seating at the expanded bar of It's The Main Stay, offering a lively atmosphere and vibrant vibes.
Bar Hightops

Vibrant Decor

Tropical plants and bright flowers adorn the dining area, creating a lively and inviting space. Whether you're seated at a cozy couch or opt for a bar side hightop table, you're surrounded by the vibrant colors and warmth that transport you to a tropical paradise.


Expanded Bar and Signature Cocktails

The bar, now more expansive, offers additional seating and high-tops. Indulge in signature cocktails that lean towards the sweeter side, featuring a mix of tropical flavors and drinks with classic soda undertones. A standout for us was the Root Beer Old Fashioned, a slightly bitter concoction that truly captures the essence of root beer. Fans of Bonney Read's froze need not worry—it's still on the menu, alongside tempting options like the espresso martini and espresso martini jello shots for a delightful pick-me-up


Indulge in frozen delights and espresso martinis at It's The Main Stay, a perfect blend of sweetness and sophistication.
Froze and Espresso Martini

Savor the mouthwatering Bonney Burger with crispy waffle fries at It's The Main Stay, a culinary delight.
Bonney Burger and Waffle Fries

Culinary Delights

The food menu brings back some Bonney Read classics, including the Baja Fish Tacos, Chicken Sammy, and the Bonney Burger. New additions like the Wagyu Dog and Lobster Roll shine as highlights. Don't miss the shareable delights such as Korean Beef Bao Buns, Oooh Mommy Wings, and the indulgent Burratta.


Our Experience

Our overall experience at It's The Main Stay was excellent. Familiar faces from the Bonney Read days contribute to the inviting environment. It's a perfect place for a tropical escape, even on a cold winter day. Asbury Park has gained a gem that promises to be a hot spot for tourists and beachgoers seeking a delicious bite and refreshing drinks after a day in the sun.


Immerse yourself in the inviting ambiance of the bar and lounge area at It's The Main Stay, featuring tropical decor.
Bar and Lounge Area

In conclusion, It's The Main Stay is a delightful escape into tropical flavors and laid-back vibes, making it a welcome addition to Asbury Park's landscape. Whether you're a local or a visitor, this bar and lounge promises a memorable experience that transcends the ordinary.


Explore the diverse and delicious menus of It's The Main Stay, offering a delightful array of culinary delights
Drink and Food Menus

Capture the essence of It's The Main Stay with the iconic logo neon sign and vibrant flower wall, a visual delight

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